If you run a small business here in the UK, your back is probably against the wall; lots of competition from competing providers, all trying to outdo each other. The only way to get ahead is to bring in the online marketing experts and in this short blog, we outline the process of connecting with a digital marketing agency.
Initial contact
This would likely be via their website; any decent digital marketing agency would have a contact form and you can leave some information. As soon as the agency sees this, they assign someone to do a digital audit to determine the strength of your online footprint. This gives them a starting point and they would offer to share a 30-minute Zoom call with you to gather further data. This would be free and without obligation, which gives you a chance to evaluate the agency.
Digital proposal
A few days after the first Zoom call, they would present their digital marketing plan, which would include SEO and social media marketing. They would show you slides, graphs and images, while answering any questions you might have. A budget would be discussed and if you are good to go, the agency implements the plan, they monitor traffic in real time and will tweak content when they see a lull in engagement.
Implementation
A team of SEO engineers get to work optimising your website for Google, the search engine sends out bots every 7-10 days, then the changes will take effect and your site will be ranked much higher. Another set of data uploads and after the bot sweep, your ranking continues towards page 1; the agency boasts they can get you on the first page of Google search results in just 3 months, impressive stuff!
Ongoing analytics
The team keeps their finger on the pulse and they use AI to tweak content, which improves engagement; you should establish an ongoing program, set aside a monthly budget and keep the pressure on. This is the best way to get your brand known, along with a big social media campaign and as the result shows more traffic, you can focus on conversion.
Start with a Google search to find King Kong’s UK site and make an inquiry, the rest will happen; it’s as easy as that!
